Search results for "Push pull"

showing 3 items of 3 documents

Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework

2021

Abstract Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than from the same retailer visited to gather information (loyal showrooming). Going beyond the customer motivation to get the best value, we focus on retailer-situational variables (store crowding and quality of salesperson service) and retailer-relational variables (customer satisfaction, trust and loyalty) in the decision on competitive (vs loyal) showrooming. Data was collected via a survey answered by 659 showroomers and analysed us…

MarketingService (business)Qualitative comparative analysismedia_common.quotation_subjectBest valueLoyaltyCustomer satisfactionQuality (business)BusinessMarketingRelationship marketingPush pullmedia_commonMàrqueting
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Cover Feature: Green‐Light Activation of Push–Pull Ruthenium(II) Complexes (Chem. Eur. J. 30/2020)

2020

chemistryFeature (computer vision)Organic ChemistryPhotocatalysischemistry.chemical_elementCover (algebra)General ChemistryGreen-lightLuminescencePhotochemistryCatalysisPush pullRutheniumChemistry – A European Journal
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The effect of 2,2-dicyanovinyl groups as electron acceptors in push–pull substituted oligo(1,4-phenylenevinylene)s

2003

Abstract The newly synthesized oligo(1,4-phenylenevinylene) series 2a–d with bis(2-hexyloctyl)amino groups as electron donors and 2,2-dicyanovinyl groups as electron acceptors represents conjugated oligomers with strong push–pull effects. Due to the decrease of the intramolecular charge transfer with increasing numbers of repeat units (n=1–4), the long-wavelength transition shows a particularly great hypsochromic shift for the extension of the chromophore.

chemistry.chemical_classificationChemistryStereochemistryOrganic ChemistryElectronConjugated systemChromophoreElectron acceptorBiochemistryMedicinal chemistryIntramolecular forceDrug DiscoveryHypsochromic shiftPush pullTetrahedron Letters
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